Mome reads Mommy, My daughter's way to spell it when she was younger... It stuck. My son calls me Mome... just like it looks. I now sign all my notes to them "Love, Mome". It's our inside secret and makes them smile. I always want them to smile.

Friday, February 5, 2010

7-11 Launches Proprietory Wines

At a recent stop for Slurpee's at our local 7-11, I noticed a new label in their ever-growing wine selections. I purchased a Yosemite Road Cabernet for just $3.99. Skeptical after the last "cute wine cube" I purchased...and tossed, I figured worst case scenario...I'm out $4.

I had a glass last night after the kids went to bed. It wasn't bad. I just poured another glass. Either I'm more in the mood for wine's better than it was yesterday. I like it. It's smooth and a tad fruitier than other Cabs. The finish is quick and non-overbearing. This is an enjoyable, mildly spiced wine that doesn't need food to bring out it's flavors. If I was pairing it with food, I would choose a cheese/cracker/grape tray or a salad of mixed greens, blueberries, walnuts and bleu cheese crumbles.

I went in search of more information about this wine I had never seen before and found out that after researching current purchases of their patrons, 7-11 found their inexpensive (under $5) wines to be gaining popularity. This is from the 7-11 newsroom...

Value-priced wines, those under $5, have been gaining in popularity and enjoying double-digit sales growth at 7-Eleven stores as consumers continue to search for value in their purchasing decisions.

How cool is that? They're finally paying attention to my purchases.

“The development and production of Yosemite Road wines was a global team effort and is just the beginning,” said Kevin Elliott, 7-Eleven senior vice president of merchandising and logistics. “By using our collective purchasing power to negotiate product exclusivity and pricing, we can meet customer demand for quality and value, as well as differentiate our brand from the competition.”

Experienced, award-winning wine-makers John Willumson and Jim McDonald were tapped for the task. The winning vintners created a Chardonnay, described as fresh and zesty with notes of apricot, peach and honey, and a full-bodied Cabernet Sauvignon with juicy plum overtones. Both are well balanced, offered at an affordable price and can be enjoyed anytime of the year.

Who wants to throw stones at those glass tiles of wisdom?

So see. It's not just me looking for value wines. Yes, 7-11 isn't the premiere place to shop for wine, but it is convenient, they do listen, and they are providing more and more choices.

No comments:

Post a Comment

Thanks for stopping by. Let me know you were here.